In this eighth free eBook in our series we look beneath the hood of Google to uncover the mysteries of search engines. It makes everything we are about to learn so much easier: What is SEO? How does Google rate websites and what does it “see” when it looks at your code? Why is optimised content crucial? This is what you need to understand if you want to rank higher on Google. For lawyers, accountants and all superannuation, insurance and finance professionals.
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