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Read The MatureMedia Guides

http://www.dreamstime.com/stock-photo-concept-creative-business-idea-drawing-businessman-image30015540In the following eleven free eBooks we present a series of plain English Guides for mature professionals who want to understand online content optimisation and social media. These Guides are written for mature professionals by a mature professional. Our free MatureMedia Guides are written for lawyers, accountants and all superannuation, insurance and finance professionals. If that’s you, please take advantage of this unique opportunity to join the MatureMedia Project. If you have any further questions or just want to chat, feel free to contact Geoffrey Winn, ask a question online or give him a call.


Introduction to Online Content Marketing – MatureMedia Guide Number One

Introduction To Online Marketing eBook

Guide Number One

Welcome to the world of online content marketing for mature professionals. In this first free eBook in our series we look at definitions of content optimisation, content marketing and social media and what this “new” media can mean for you as a professional. This is the foundation you need to decide if the MatureMedia Project is right for you. For lawyers, accountants and all superannuation, insurance and finance professionals.

 Click the link below or the cover image to download this free eBook.

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Online Content For Mature Professionals – MatureMedia Guide Number Two

Online Content For Mature Professionals

Guide Number Two

In this second free eBook in our series we look at the only question that really matters when you consider the jump to the MatureMedia Project – what will be the rate of return on my investment in content marketing, content optimisation and social media? Truly, it’s the only question that really matters, otherwise our MatureMedia Guides amount to little more than a distraction, and a time consuming one at that. It’s certainly frustrating that this subject is rarely broached by the experts. For lawyers, accountants and all superannuation, insurance and finance professionals.

Click the link below or the cover image to download this free eBook.

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The Business Case For Content Marketing – MatureMedia Guide Number Three

The Business Case For Content Marketing

Guide Number Three

In this third free eBook in our series we look at the business case for content optimisation and social media for professionals. Yes, the business case. How does content optimisation, content marketing and social media facilitate word of mouth marketing? How will a content strategy work for your bottom line? In what ways can you track rates of return for content marketing and social media? We answer the hard questions professionals need to ask but are so often avoided by the experts. For lawyers, accountants and all superannuation, insurance and finance professionals.

 Click the link below or the cover image to download this free eBook.

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Your Professional Online Identity – MatureMedia Guide Number Four

Your Professional Online Identity

Guide Number Four

In this fourth free eBook in our series we set the scene for your MatureMedia Project. We ask a question that seems unnecessary until you look at it more closely – what business are you really in? You will also develop an elevator speech to guide your content optimisation and social media, and learn how to find the unique selling proposition to jump start your online presence. For lawyers, accountants and all superannuation, insurance and finance professionals.

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Blogs For Professionals – MatureMedia Guide Number Five

Blogs For Professionals

Guide Number Five

In this fifth free eBook in our series we assess whether blogging can be your primary social media tool. What should a professional put in their blogging starter kit? How do you establish your ideal reader, your online brand, your style and goals for a successful MatureMedia Project? We finish with a piece of plain English writing that illustrates how technical concepts can be communicated with humour and irreverence. For lawyers, accountants and all superannuation, insurance and finance professionals.

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Read Blogs For Professionals

 

 

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Write Your Blog In Plain English – MatureMedia Guide Number Six

Write Your Blog In Plain English

Guide Number Six

In this sixth free eBook in our series we discover the secret to “good” online content. To make the point we look at examples of good and bad writing, and assess the reasons each succeeds or fails. We learn how to write magnetic headlines, maintain a consistent tone, and use plain English to effortlessly speak to the needs of clients. There is no professional who cannot improve their writing and communicate better with clients or prospective clients. For lawyers, accountants and all superannuation, insurance and finance professionals.

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Twenty Rules To Create Great Blog Posts – MatureMedia Guide Number Seven

20 Rules To Create Great Blog Posts

Guide Number Seven

In this seventh free eBook in our series we learn twenty straightforward rules that will see you blogging like superstar in no time! Discover how to eliminate unnecessary words, use the active voice, create informative headings and much more. These rules of blogging ensure a strong foundation for your online writing that will serve you well now and in the future. Guaranteed to get results. For lawyers, accountants and all superannuation, insurance and finance professionals.

Click the link below or the cover image to download this free eBook.

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Get Found On Search Engines – MatureMedia Guide Number Eight

Get Found On Search Engines

Guide Number Eight

In this eighth free eBook in our series we look beneath the hood of Google to uncover the mysteries of search engines. It makes everything we are about to learn so much easier: What is SEO? How does Google rate websites and what does it “see” when it looks at your code? Why is optimised content crucial? This is what you need to understand if you want to rank higher on Google. For lawyers, accountants and all superannuation, insurance and finance professionals.

Click the link below or the cover image to download this free eBook.

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Finding Keywords For Your Website – MatureMedia Guide Number Nine

Finding Keywords For Your Website

Guide Number Nine

In this ninth free eBook in our series we learn how to brainstorm a list of phrases that people might search that will lead them to your blog post or website page. You create a treasure trove of keywords you can use in your online content to target the clients you want to bring to your website. You’ll discover how to use a keyword tool and do keyword research. For lawyers, accountants and all superannuation, insurance and finance professionals.

Click the link below or the cover image to download this free eBook.

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Search Engine Optimisation For Professionals – MatureMedia Guide Number Ten

Search Engine Optimisation For Professionals

Guide Number Ten

In this free tenth free eBook in our series we demystify search engine optimisation (SEO). What can you do yourself, without paying a fortune for an expert? As it turns out, plenty! How to handle titles, headings, bolding keywords and much more. Learn how to insert valuable anchor text and link to and from your website. We learn why you need targeted traffic, and how to get it. For lawyers, accountants and all superannuation, insurance and finance professionals.

Click the link below or the cover image to download this free eBook.

Read Search Engine Optimisation For Professionals


WordPress As Your Professional Platform – MatureMedia Guide Number Eleven

WordPress As Your Professional Platform

Guide Number Eleven

In this final free eBook in our series of MatureMedia Guides we learn why WordPress is the best platform to present your optimised online content. MatureMedia.com.au is built on WordPress, and for good reason. Whether you DIY or get design assistance, WordPress is a great tool for professionals who want to join the MatureMedia Project. For lawyers, accountants and all superannuation, insurance and finance professionals.

Click the link below or the cover image to download this free eBook.

Read WordPress As Your Professional Platform


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