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How Professionals Can Use Feedly To Create Website Content

What Is Feedly?

Feedly is a news aggregator that has blossomed on the back of the demise of the best known aggregator, Google Reader. Sometimes called a “feed aggregator”, these are web applications that collect syndicated internet content, including blog posts, podcasts, news reports etc. For the purpose of this post, we will concentrate on the aggregation of blog posts.

Let’s say there are twenty website you want to follow on a regular basis. This is especially helpful if you wish to maintain a protracted research effort. For me, this is to stay up to date with the latest information about content  marketing, especially as it impacts professionals. You can imagine how much time would be wasted if I was to go through a manual search of these blogs. As well, few bloggers post every day, so this would be at best a hit or miss practice. Instead an aggregator notes the blogs you wish to follow, and when a new article is posted, places it in your account, where it can be found and read the next time you visit.

For the past eight years, Google Reader has been the aggregator of choice, and the application that I used for some time. For reasons that are now irrelevant – there was much angst at the time of the announcement – Google chose to close it. There are many alternative aggregators on the market, none really as proficient, but like many others I decided to give Feedly a go. To be frank, I can’t remember why I chose Feedly, apart from it’s clean design and the fact that it worked hard to fill the breach. It also seemed to be closest to Reader in terms of functionality and was poised to take advantage of its years of development. It’s usage has exploded since Reader closed.

How To Use Feedly

It can be daunting to set up any aggregator. First, read the instructions at Feedly, they are helpful and you will quickly learn the mechanics of the process. But how can Feedly “feed” your blog? It’s simple.

As you look around the web, you will come across articles that appeal to your professional needs, and are worth a look for your clients’ content needs. For example, if you are a family lawyer, you will notice that there are hundreds of blogs that deal with a myriad of family law issues, many which are relevant to your clients, or can be used as research for an article. If your family law firm is interested in collaborative law, you may find a blog that deals specifically with this topic (in fact there are many). You therefore add that blog to your Feedly account and it will aggregate any future posts.

In other words, everything is handled through the Feedly site, there is no need to visit the blog again. Simple.

My Feedly

You add blog URLs to your “My Feedly” section. There you can categorise it (e.g. put it under the group “Collaborative Law”) so it appears with all the other posts that deal with the same subject. Each time you open Feedly, the unread aggregated feeds are grouped under headings, as well as an “All” category that tells you how many articles you have to read. When you click on the categories you are taken to a line summary of the article, so it’s easy enough to choose whether you want to read the full article or quickly delete it. Over time you will learn to scan the articles and streamline the process.

So try Feedly for an ongoing source of ideas for your blog. Remember, a blog is the best way to feed content  to your site, the search engines, and most important to your clients.

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